Back to the Future Shoes in July

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In Back to the Future Part II, Marty McFly goes to the year 2015, and is given clothes by his time-traveling friend to masquerade as his own son, Marty Jr. His clothes include a self-drying jacket, a pair of Levis (with the pockets turned out), and self-lacing sneakers made by Nike. For year, fans have been petitioning Nike to produce these sneakers, and a campaign was started to persuade Nike to make these shoes by 2015. For BTTF geeks, the day has come -- Nike has decided to produce these sneakers (although sadly without the self-lacing mechanism), and will be marketing them as "Nike Hyperdunks" -- made with "Flywire", the latest in lightweight materials.


I can sort of understand why they wouldn't build the self-lacing mechanism; mechanical parts, waterproofing, liability, batteries -- it's just too high tech for Nike to deal with; though I do see a boutique business opportunity for those with the mechanical know how to produce aftermarket mods to the Hyperdunk.

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This page contains a single entry by Michael Huang published on June 30, 2008 10:45 PM.

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