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December 31, 2005

Nausicaä of the Valley of the Wind


by Walt Disney Video
Miyazaki's Nausicaa of the Valley of the Wind is one of my favorite animated movies of all time. Despite being made in 1984, the only clue to the age is in certain tracks of the background music, the rest of the film could be mistaken for something that came fresh off the boat from Japan.

The animation is top notch, and the remastering by Disney has done well to remove any artifacts from the original film print. I watched this in the English dialogue version, which has had modern stars Patrick Stewart, Uma Thurman and Edward James Olmos doing the voices for characters in the film.

The second disc of the 2-disc set includes the complete storyboards of the film.

December 28, 2005

How to Photograph Your Life: Capturing Everyday Moments with Your Camera and Your Heart


by Nick Kelsh
I had some reservations when I opened up this book -- with a spiral binding and a hard cardboard cover seeing this book reminded me of those fifteen dollar craft books that would teach you juggling or magic tricks. This however, is not a book full of parlor tricks, but rather a practical book on how to take pictures of everyday moments. It's not a heavily technical book, but it does do what I like photography books to do -- show you bad or amateur photos and then show an improved photo from the same location, as well as some explanation as to what was done to make it better.

What is even more impressive is that all the photos in the book came from a point and shoot digital camera (owned by the author's wife, in fact) further illustrating that composing the shot is much more important than any other factor.

It is a book geared more for amateurs than for professionals, but even pros can pick up a few good tips or two from reading this book.

December 27, 2005

Longer life through worms

Scientists Discover a gene that regulates lifespan

Genes that control the timing of organ formation during development also control timing of aging and death, and provide evidence of a biological timing mechanism for aging, Yale researchers report in the journal Science.

“Although there is a large variation in lifespan from species to species, there are genetic aspects to the processes of development and aging,” said Frank Slack, associate professor of Molecular, Cellular and Developmental Biology and senior author of the paper. “We used the simple, but genetically well-studied, C. elegans worm and found genes that are directly involved in determination of lifespan. Humans have genes that are nearly identical.”

Advanced Digital Photography Techniques


by Tom Ang
When I look at a book titled 'Advanced Digital Photography Techniques', I expect a couple of things from said book such as it actually being about digital photography. This book feels more like a repackaged Photoshop 7 book with a 32 page introduction to digital photography than what it is advertised as being. Now, for those without a bookshelf full of Photoshop already, this book covers admirably the basic Photoshop tools of burn and dodge, different brushes, masking, channels and the rest. It is not, however, a photography book. Your photography skills will not improve from reading this book, however your photoshop skills may. The Photoshop techniques imparted do not seem intended for a photographer, but rather for a graphic designer.

Review: GameBridge AVC-1400

by ADAPTEC
I've been a console game player and a game developer for a long time, so I was pretty intrigued when I first heard about the GameBridge. Since the early days, one of the holy grails of gaming was to be able to play console games on a PC monitor. The GameBridge promises to allow you to play games in realtime, as well as record your moves, a promise it meets with flying colors.

PC monitors don't do the color blending that a television set does, so the resultant image had brighter colors and a crisper image. Before the GameBridge, the only way to play console games on your monitor was to custom design a cable specifically for that system and that monitor, or to invest in a expensive video card that had RCA inputs. Even with all that, one could only play the game on the monitor, it couldn't do what the GameBridge does, which is to record your gameplay in realtime.

My evaluation unit was the the 1400, the version without the TV tuner.

Package Contents:

  • USB 2.0 cable
  • Video Input Cables
  • Adaptec GameBridge
  • Case for the GameBridge
  • Install CD

What Exactly is the GameBridge?
The GameBridge is a new video capture device specifically aimed at gamers. It takes in standard RCA inputs and outputs it to your PC monitor through a USB 2.0 interface.

Device Size and Weight The GameBridge device is small and incredibly lightweight. This device is smaller than an iPod and probably smaller than your cellphone. It's easy to just shove the GameBridge in your pocket with the cables to take it on the go. The GameBridge uses software encoding to transform your video input to MPEG-1/2, which means the faster your PC is, the less you'll notice the video encoding process churning away in the background.

Software
The GameBridge includes a program to output and record the video from the device, which has a large and easy to use interface.

Conclusion

I'm quite impressed by this little device -- being able to record video has never been so easy or so quick, and I can see a lot of possibilities for this device, as people not only use it to share movies of their favorite game moments, but as a quick and easy way to transfer their old home movies into a digital format. Adaptec's new GameBridge is the best device I've found for connecting and playing console video games on the PC. As a bonus, it can record both screenshots and video while you're playing. It's small, affordable and simple to use, and will be a valuable solution for those gamers looking for an all-in-one media entertainment system for their PC.

Adaptec GameBridge
(PC, Xbox, GameCube, PS1/2)
$70
Available from Amazon
Manufactured by Adaptec

Summing up Google's parts

Bill Slawski compiled a list of Google's acquisitions, along with pertinent info such as patents and abstracts. It becomes a little easier to see what Google has been aquiring as well as what services they have been announcing and releasing. However, there are some missing acquisitions, such as the company responsible for much of Google's satellite image data: Keyhole.

UPDATE:I missed Keyhole the first time glacing through.

links for 2005-12-27

December 26, 2005

Everything Bad Is Good for You: How Today's Popular Culture Is Actually Making Us Smarter


by Steven Johnson
Johnson explores the media landscape in today's world, making the argument that all the things which traditionally have been pointed to as being bad for us are actually making us smarter. TV, he argues, has only grown in complexity, evolving from simple standalone episodes to multithreaded complex story arcs that can span the scope of a television series. Video games are teaching focus, as well as how to solve complex problems and explore worlds. Movies have evolved too, but they are limited in complexity due to the time limits of the medium. The bulk of the book is spent illustrating these points, while the remainder is devoted to explaining and quantifying these points through research.

A decent read, but the information presented is at times repetitive, leading one to wonder if Johnson was given a page quota to fill that he couldn't quite meet.

meme

FOUR JOBS YOU'VE HAD IN YOUR LIFE
  1. Webmaster
  2. Programmer
  3. Sysadmin
  4. Producer
FOUR MOVIES YOU COULD WATCH OVER AND OVER
  1. Infernal Affairs
  2. The Incredibles
  3. Hero
  4. Spirited Away
FOUR PLACES YOU'VE LIVED
  1. Cerritos, CA
  2. Berkeley, CA
  3. Foster City, CA
  4. San Mateo, CA
FOUR TV SHOWS YOU LOVE TO WATCH (currently on-air)
  1. Actor's Studio
  2. Scrubs
  3. Stargate SG-1
  4. Samurai Champloo
FOUR PLACES YOU'VE BEEN ON VACATION
  1. Vancouver, Canada
  2. Tokyo, Japan
  3. Seattle, Washington
  4. Taiwan
FOUR WEB SITES YOU VISIT DAILY
  1. mikehuang.com
  2. bloglines.com
  3. movabletypo.net
  4. google.com
FOUR OF YOUR FAVORITE FOODS
  1. sushi
  2. crab
  3. deep-fried yam
  4. Fred Steak
FOUR PLACES YOU'D RATHER BE RIGHT NOW
  1. New York City (never been)
  2. Washington D.C. (never been)
  3. Venice, Italy (never been)
  4. Amsterdam (never been, but saw lil' sis' pictures)

December 25, 2005

links for 2005-12-25

December 24, 2005

I'm home for Christmas

This has been my day:

10:30 am: Depart Mountain View, Drive towards LA
4:00pm: Arrive Home
4:05pm: Sit down at the dining table and begin eating
11:00pm: eating finally ends

I'm exhausted, tired and about to crash. maybe I'll update this entry later when I'm more coherent.

Happy holidays/Merry Christmas/Season's Greetings!

links for 2005-12-24

December 23, 2005

Free Videos on iTunes

Apple just released 2 new free videos for download on iTunes:
  • SNL's "Lazy Sunday", which after airing on SNL this past Saturday Night became practically viral this week, first being encoded by fans, followed by an official release on SNL's site a few days later. The rap music video follows Chris Parnell and Andy Samberg on their lazy sunday as they buy cupcakes and see the Chronicles of Narnia.
  • Sci-Fi Inside: Battlestar Galactica, a 20 minute behind the scenes look at Battlestar Galactica with some recap/sneak preview. It sounds like this is one of the specials Sci Fi will air before kicking off the new season in January.

links for 2005-12-23

December 22, 2005

eBay ® Photos That Sell : Taking Great Product Shots for eBay and Beyond


by Dan Gookin, Robert Birnbach
If one takes a look at the items up for sale on eBay, many of the items have pictures. Some of them are stock photos from the manufacturer's website, but the great majority of them are amateur photos taken with a digital camera. The photographic quality of eBay is usually on the lower end of the amateur scale, filled with distracting elements, flash reflections and a host of other problems. The goal of this book is to teach the reader how to take product photos that sell.

The authors of the book do an excellent job of guiding the reader through the process, from the initial setup to taking the photos, to editing them in software. This is a rather non-technical book, and the focus is definitely on the photography and not the image manipulation aspect of product photography. It is written to be understood by the beginner, but has useful tips for advanced photographers as well.

The book is filled with pictures to provide examples of how to transform an everyday object into a visually appealing photograph. The advice and tips given in the book helps beginners solve the common problems of home photography. It is an excellent introduction to product photography and a valuable reference book that no photographer (or eBay seller) should be without.

eBay ® Photos That Sell : Taking Great Product Shots for eBay and Beyond
Dan Gookin, Robert Birnbach
2004, 172 pages
$20
Available at Amazon

links for 2005-12-22

December 21, 2005

Photorealistic Texture Maps Through Inverse Panorama Photography

As soon as I saw this photo from panocamera.com on Boing Boing, I knew instantly what it was -- a hi-res cylindrical texture map for a 3d game.

hirestexturemap.jpg
I was hoping there would be a few more photos, but the explanation of how it was done should inspire other 3d artists to do the same, creating some really photorealistic texture maps in the future.

Gone Gold!

In software manufacturing, "going gold" is the stage in which the program is placed on a gold master and is ready to go into production. In this case, it means that movabletypo.net and mikehuang.com are now Gold Sponsors in Child's Play.

Didn't I just get laid off from my job? Yes, I did. I haven't found a new job yet, but I cannot afford to not donate to a worthwhile cause such as Child's Play. I'd like to see them break half a million this year -- I know our contribution will help them head towards that goal. I'm also hoping that our donation will encourage others, that regardless of their financial situation they can do good things this holiday season. I know some of you think that games and toys are expensive, but there are items on these wishlists that fit any budget. Take a look at the Wishlists for Child's Play (San Diego Children's Hospital). $100 can buy a Gamecube, $50 can buy a game or a couple of dvds, $20 can buy a DVD, toys or a good quality discount game. $10 can buy some great toys and children's books. These little things can make a big difference in the children's happiness and well-being while they stay at the hospital.

December 19, 2005

Today's Links

del.icio.us is currently busted, so I've had to resort to the old fashioned way of logging useful links:

Freakonomics: Most Blogged About Book of 2005

New York Times: Most Blogged about books in 2005
Number one isn't Harry Potter and the Half-Blood Prince. It's actually a book calledFreakonomics : A Rogue Economist Explores the Hidden Side of Everything. More details, including excerpts of the book are available onFreakonomics Author's Blog. It also happens to be #3 in Amazon's Top Sellers

The book is about the hidden economic side of cerain decisions - for instance, the author claims that backyard swimming pools are more dangerous than guns to children, and that a side effect of the Roe v. Wade decision is a reduction in violent crime rate. It definitely sounds lik an an interesting book I'll have to read.

December 18, 2005

The Season of Giving

It occurs to me that I forgot to mention the Child's Play Charity before the hullabaloo of the Christmas rush started. It's a really worthwhile cause, created by Penny Arcade to get toys, games and cash into the hands of children's hospitals in the US, Canada, and the UK.

If you were planning on buying me a gift for the holidays, but haven't yet, please consider buying something for a Child's Play Children's Hospital instead.

Reason to Hate Best Buy #360

Earlier I wrote about how Best Buy sold XBox360s packaged with hundreds of dollars worth of accessories. Well, I gotta hand it to Best Buy, but they've outdone themselves by pulling a bait and switch on a denied XBox 360 customer selling a $449 Compaq laptop for $1,750! I think the person who made that unwise purchase needs to read my holiday tips, particularly regarding sunk costs and spending yourself into financial ruin.

Argh!

Full Text of Bush's Saturday Address

On Friday, I was listening to Jim Lehrer Interview President Bush on NPR. Personally, I'm really surprised that Bush's handlers let him speak without a puppeteer. What's really interesting is if you listen to the interview and then read the address, you realize just how much difference a day makes.

Jim Lehrer Interview (Dec. 16, 2005)
PRESIDENT BUSH: I-- Jim, I know that people are anxious to know the details of operations, they-- people want me to comment about the veracity of the story. It's the policy of this government, just not going do it, and the reason why is is that because it would compromise our ability to protect the people.

National Address (Dec. 17, 2005)
PRESIDENT BUSH: The authorization I gave the National Security Agency after September the 11th helped address that problem in a way that is fully consistent with my constitutional responsibilities and authorities. The activities I have authorized make it more likely that killers like these 9/11 hijackers will be identified and located in time. And the activities conducted under this authorization have helped detect and prevent possible terrorist attacks in the United States and abroad.

Of course, the most infuriating thing in the interview is this part, regarding the casualty rate:

JIM LEHRER: The war has now been going on 2-1/2 years. This week in fact the one-thousandth day went by, and more than 2,100 Americans have died.
PRESIDENT BUSH: Yes, sir.
JIM LEHRER: When you made the decision to go to war, did you expect this kind of casualty rate?
PRESIDENT BUSH: First of all, I knew there would be casualties. I never tried to guess.

He never tried to guess? Don't they teach cost analysis at school anymore? Isn't part of miltary strategy determining the casualties and determining whether "the objective" is worth those casualties? What kind of commander-in-chief sends men off to war without knowing how long it's going to take, and what it's going to take to win? How can you possibly formulate any kind of strategy without knowing the cost and the losses?


JIM LEHRER: Did you ask General Franks or Secretary Rumsfeld, what's the risk here, what's the casualty possibility?
PRESIDENT BUSH: I think everybody understood the risks, Jim. I'll never forget making the decision in the Situation Room, and it affected me. I mean, it was-- I got up out of the chair and walked around the South Lawn there and I thought, you know, I knew the decision I had just made, a decision, by the way, that I had been wrestling with for months, was the right decision in my judgment, or obviously I wouldn't have made it, but also one that would have consequences for Americans and families and members of the soldiers who died.
We run a danger of trying to say the casualties are less than other wars or more than expected. It's just everybody matters, every person matters, and what really matters is having the strategy and the will to make sure any death is not-- is honored by achieving an objective.

If everybody matters, if every person matters, isn't it better to say "we've lost 2,100 people, let's not lose another 2,100 by staying here"? Does President Bush really understand that so far on this war of terror, we have lost over 5,000 people, and not saved a single person? This war has ruined lives -- so many of our soldiers come back wounded, missing limbs, injured, crippled. Our country has killed an estimated 30,000 Iraqis over the past two and a half years. We have spent close to half a trillion dollars, and for what? It's costing the American people five billion dollars a month. We have a population of 297 million people. That's almost 17 dollars a month for every citizen of the United States. Each Iraqi killed has cost us close to 17 million dollars. It takes the money of a million of us to kill just one of them. I don't know about you, but I can think of much better uses for 17 million dollars than to kill just one Iraqi soldier. Like, how about making America better for the people living in America?

Settlers of Catan

I spend about an hour everyday playing Settlers of Catan Online. Some days I play more, some days I don't play at all. I've always said a good game is about choices. Having choices that matter make the game more enjoyable.

For instance, at a gambling casino, which is more enjoyable: a game of blackjack or a game of craps? Personally I find poker more enjoyable, because I have a greater sense of control over the fate of my bet We are tied to the outcome of the game because of the money involved. Once we put down our money, we are not likely to just walk away without seeing if we win or lose. Everything we have been taught in life is that money matters. Our choices matter in the game too. Which cards do we toss out, and which cards do we keep?

Settlers of Catan can be described as poker combined with craps. There's a sense of choice and control (in determining where you place your roads, settlements and cities, as well as the cards you purchase or trade), but there's also the random factor of dice rolls, and development cards.

The object of the game is to get to 10 points, and that can be done a number of ways -- building cities, making a large army, building the longest road, purchasing development cards, etc. There are a variety of ways to accomplish the win condition.

One of the interesting aspects of the game is how people react to the game in relation to the rolls of the dice. There are players who think the dice are non-random and put the blame there. There are others who drop out of the game because their numbers or resources aren't coming up enough, or they've been beat up by the other players. But all these things are the consequences of the choices they've made. Despite this, the drop out rate for the games is incredibly low -- perhaps one in twenty games has a player who leaves during the game, the vast majority stay until the end. Part of it, I believe is the investment players have made on the game -- but the other part is the belief that they can make enough better choices to catch up and win. That's how games should be -- players should always feel like they have the power and chance to make decisions to get out of their predicament. Having this ingredient of hope allows players to continue to play on, despite the odds.

The Paradox of Choice : Why More Is Less


by Barry Schwartz
I've mentioned this book several times already in the last couple of weeks, because I think the book offers some valuable insight about ourselves and the society we live in. Indeed, the whole idea of more choices leading to more unhappiness is a good one and Schwartz explains it well by associating choices with the psychological consequences of opportunity cost, learned helplessness and depression. New Yorker cartoons are inserted throughout the book, illustrating some of the concepts introduced.

I think this book is a must-read for anyone who has ever been tempted by the "new and improved" or experienced buyer's remorse, or wondered about the road not taken. It's a fascinating read on the how and why of choice.

December 16, 2005

Thinking of iPods for Christmastime

Morgan Stanley says consumers buying more iPods than cellphones this Christmas

Of all the consumers planning to purchase an iPod this holiday season, only 4- percent said they would purchase another brand of MP3 player if a store was out of their desired model.

"We think this speaks wonders on iPod brand loyalty and ultimately ties consumers into an expanding portfolio of Apple products," Runkle said. The analyst notes that: "Of the current MP3 player owners planning to buy an iPod this holiday, 40-percent currently own a non-iPod MP3 player -- a sign of additional iPod market share traction."

Still, only 8% of US households own iPods and 5% own Macs.

I suppose it's because I live in Silicon Valley, but that 8% of US households number seems really low to me -- it seems almost everyone I know has an iPod, and those who do have iPods sometimes have more than one.

I've been thinking about the iPod, and what made it a success in the MP3 player market. To find out more, read the extended entry.

  • Advertising.
    Their ads are catchy -- using a soon-to-be hit single with an ad style that people associate with the iPod. They keep the ads consistant -- a primary colored backdrop, the black filled in person, and the highlighted white iPod and headphones is very recognizable as an iPod ad.
  • iTunes.
    Apple's free music software (that also doubles as a store). What Apple's done right is to make getting music onto the iPod easy. Plug the iPod into the computer and iTunes does the rest.
  • Price
    iPods are still affordable enough to make good gifts, yet expensive enough to prevent a person from buying it themselves on impulse.
  • Limited Choices.
    Prior to the iPod mini, there was only the choice of 3 different sizes of the iPod, and there was only one color -- white. It wasn't until last year that they began offering the iPod in different colors. Presently they have 6 sizes of iPods, in two different colors for a total of 10 different iPods one can choose from. They've been careful enough not to overlap sizes and prices too much so that consumers aren't befuddled over which one to purchase, and wise enough to reduce the number of colors down to two (to minimize on inventory).
  • User Interface
    The menu system on the iPod is simple and easy to use. You can very quickly find what you are looking for.
Is it possible to dethrone Apple as the King of Digital Music Players? Is it possible? Yes. Is it likely? No. Why? I think this is a complex question, and it helps to look at the type of people who are buying MP3 players.

First you have an audience that wants an iPod. They may own another brand of digital music player, but for whatever reason are dissatified with their purchase and think that the iPod would be a better choice for them. They might also be a person who has never owned an iPod before but saw their friend's iPod or played with one in the store. They might have never seen an iPod in person, but saw the commercials. Whatever the case, they've decided that the Apple iPod (and no other media player) will make them happy.

Second, you have an audience who refuse to convert to owning an iPod. They'll stick with whatever brand they own. This group is actually very similar to whose who have an iPod already. They are loyal to their brand because of sunk costs. In purchasing an music player, they are likely to also have purchased other accessories. They are likely to have bought music for your device in a format that only their brand of player can play. They are also loyal because they have a sense of ownership in owning that company's product.

Third, there are the people who already own an iPod. They have one, they use it, they bought accessories, it makes their life better. The Apple iPod dominates the digital media player market, with a really large market share.

In order to crush Apple's market share, all you really need to do is one thing: convince everyone who has bought an iPod that they made a mistake, and that Brand X Media Player Y is better. This is hard, because the majority of iPod owners are satisified with their purchase -- they don't want to upgrade to a new player, and here's the problem that Apple has to face -- part of the satisfaction that comes with an iPod ownership comes with their experiences in the last few months. iPod battery capacity only lasts a few years before it can no longer hold a charge. If Apple can manage to have these customers upgrade (and stop using their old iPods) before this happens, then those customers will still have a very positive feeling about the iPod. However, the more problems the iPod has near the end of life, the less happy customers are going to be. A company that wants to take market share from Apple would have to wait for the right point to advertise the iPod's flaws, and convince them that their product is better. If it is possible to make their product compatible with the iPod line of accessories, even better.

Apple knows this flaw, and they know this strategy -- after all, they convince people to upgrade their iPods for the latest model everyday. Every model they introduce is better than the last one in some way. First it was more space, then photos, then color screens, then video. Their next shuffle I can almost guarantee will have a color screen. At some point, they will run out of features and improvements to add to the iPod. It is at this point where the majority of iPod users will consider what they have "good enough", which leave the market open for competitors. That day is coming soon, but people are reluctant to change and switch, and I suspect that converting iPodders to another brand will be nearly impossible. Here's the really scary thing that competitors must also think about -- with the iPod being a recognized brand, Apple can now brand future products as "iPod". For instance, how about the iPod Time, an iPod squeezed into a wristwatch? Or the iPod Athlete, an iPod with heartrate monitor, pedometer and other athletic functions? The possibilities are endless. Right now Apple has a generalized product designed for mass appeal. That's not to say that strategy will continue into the future as more specialization takes place in the media player market.

I think that the iPod will sell well this holiday season, and continue to sell well for the next 2 to 3 years. There's nothing on the horizon able to challenge the iPod product, and if I'm right, 2 to 3 years is about the time to transform iPod into a new type of product.

Case Study: Costco

I went to Costco today, thinking about another lesson from The Paradox of Choice : Why More Is Less. In the book, Barry Schwartz talks about a study called "When Choice is Demotivating", which sets up an experiment with a line of exotic high-quality jams. In one condition of the experiment, there were 6 varieties available for tasting, in the other condition all 24 varieties were available. The table with 24 varieties attracted more people than the 6 variety table, but on average, the number of jams that people tasted was about the same. However, the interesting result is this: 30 percent of the people who tasted at the 6-variety table bought a jar of jam, while only 3 percent of those who tasted at the 24 variety table bought a jar of jam. The researchers speculate that having more options may discourage consumers because it forces the amount of effort needed in making a decision. So the consumers decide not to decide and end up not buying the product.

Costco is a very interesting store -- they have a very limited item selection, often only stocking only a few brands of a given type of product, and everything only comes in one size (the exception being clothing, which I won't get into here). By going into Costco, a lot of the choice process is taken away from the customer. Rather than comparing brands, sizes, varieties and cost, the consumer's decision-making process in Costco becomes whether or not they wish to buy the product. The sample tables at Costco are designed to introduce customers to new products which Costco only stocks one brand of. For instance, today at Costco, I noticed them pushing Progresso Soup in the Clam Chowder variety -- They have other varieties of soups (Campbell's Chunky Chicken Noodle and Campbell's Cream of Mushroom), but no other brand of Clam Chowder. This makes it very simple for the customer who is looking to buy Clam Chowder to make a decision. They don't have to choose a size, nor do they have to choose a brand. They merely need to decide whether or not they liked the sample they tried enough to purchase a 12 can package of Progresso Clam Chowder.

Compare this to the experience of shopping at a supermarket. You walk into the canned soup aisle and you are bombarded with a plethora of choices - a dozen or so brands, each with a dozen different varieties and at least two sizes of cans, with 3 varieties of packaging -- pull-tab, can opener, and microwave-safe. Costco makes the decision-making process easy by removing choices.

One of the items that Costco has more than one variety of (but is still selection limited) are Plasma TVs. Whereas stores like Best Buy and Circuit City stock over 50 varieties of Plasma TVs, Costco has 6. I'd guess that Costco sells just as many Plasma TVs at the Electronics stores do, perhaps even more because people feel they have a more limited selection to choose from. You can see all 6 Plasmas at the same time and decide which has the size you want, and which has the best color. Go to an electronics store and try that, and I'll find you in a couple of days still trying to figure out whether Set #23, the 3rd TV in the 3rd row or Set #76 (the 6th TV in the 8th row) has better color.

Long story short, the more choices we have, the more effort it takes to make a decision, and less likely we are to purchase the product. If we give people less choices, they are more likely to buy.

Santana Row

i've always thought that Santana Row was an odd public space. Nestled between Santa Clara and San Jose, and across the street from the megalithic Valley Fair Mall, at the intersection between the 880, the 280 and the 17, getting into Santana Row has always created a logistical nightmare. Santana Row is a Rodeo Drive for the Nor Cal crowd, a cluster of high-end retail and restaurants for well-to-do South Bayers who don't want to drive into San Francisco. However, as a public space, Santana Row provides something that is missing from the San Jose landscape -- a place that serves as a central meeting point for people. It's possible to play a game of chess while listening to a local band play live music, and sip a cappucino purchased from a nearby cafe. I went there today to do some Christmas shopping (thereby breaking my online-only shopping pledge). It still has that air of poshness to it, aided by the number of quarter-million dollar cars cruising the boulevard, but with The Container Store and Best Buy right next door, Santana Row's retail shops seem overdressed for the party. (I saw more Best Buy bags than any other bag on Santana Row).

Flickr: Santana Row (Photos are from a photoshoot I did in August)

Holiday Tips

I spent yesterday afternoon watching a friend, who is normally a very calm and rational individual go into full-scale panic mode as she tried to find a gift for her boyfriend who "doesn't need anything and has everything". The normal suggestions of cookware and the like were very quickly dismissed. People would say things like "he's got a ton of hobbies, he's easy to shop for", which didn't seem to help the matter any.

I've been reading a book called The Paradox of Choice : Why More Is Less which seems to point out that excessive choice leads to choice overload. It also points to a lot of other things which I think would be wise to keep in mind as we move into the final shopping weekend before Christmas.

Some advice for holiday shoppers:

  1. There's no such thing as the perfect gift.
    Be a person who says "it's not perfect, and it may not be the best, but it's good enough". Be satisfied and happy with your purchases. If you fail to get what they most want, the world will not end, your signifigant other will not desert you, and your children will not hate you forever.
  2. Beware the fallacy of "sunk cost".
    This is good to keep in mind, especially because of high demand items (like Xbox 360s or white iPod nanos). Let's say you've driven to the store, and when you get to the store, they are selling it in a bundle for $1500, rather than the base price of $500. You've got three choices -- either pay up (losing another $1000 dollars) or go home (losing the time spend on the trip). My advice? Go home, lose the time. Just because you're already there doesn't mean you have to buy anything, especially if it's more than you thought it would be. This lesson can be applied in other ways as well -- just because you buy them an item doesn't mean you need to attach every accessory under the sun to the purchase.
  3. You don't have to spend a lot.
    Plan a realistic budget on how much you want to spend per person and stick to it. Driving yourself into financial ruin for a holiday is unwise and foolish.
  4. Use wishlists.
    People have wishlists for a reason -- it helps them get what they want, and it helps those who don't know what someone wants some choices. That being said, a person may leave things off their wishlist if they've been dropping hints that they want something in particular.
  5. Don't underestimate the value of quality time.
    Being able to spend time with the person is sometimes the best gift of all.
  6. If all else fails, a bottle of nice wine and/or a box of good chocolates is an excellent gift.
    If they have kids, buy chocolates. If they drink, buy wine. Be mindful of food alergies (nuts is the big one).
  7. It really is the thought that matters.

links for 2005-12-16

December 14, 2005

links for 2005-12-14

December 13, 2005

links for 2005-12-13

Review: 100 Ways to Take Better Photographs


by Michael Busselle
I've reached the point where I want to learn how to upgrade the photographer. For that purpose, I've been checking out books from the library, and reading up and learning all I can about photography. I checked out 100 Ways To Take Better Photographs with high hopes that there would be some worthwhile tips within the book, but this book really isn't a how-to book, but rather like a list of suggestions of where and when one can take photographs.