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When I travel, one of the things I like to do is bring along a laptop computer. What I don't like to do is actually try and use the laptop on the plane. Since most of my flights are between San Francisco and Los Angeles, which is usually little more than an hour, by the time I pull out the laptop it's time to put it away again. But there have been flights of longer distance and longer duration that I've had to endure where it would be nice to pull out the laptop, get some writing done, and maybe watch a movie or two. Airline seats are so uncomfortable, and tray tables don't always provide the best ergonomics for computing, but Keynamics has released the Aviator Laptop Stand.

The Aviator Laptop Stand is made of three pieces of durable plastic. Two of the pieces have rubber grips attached to them to grip the table surface and the computer, while the other piece serves as a stabilizer bar to form the center of the stand. It disassembles into a flat package, making it easy to carry. It adds height and angle to make typing more comfortable.

I'll field test this on my next trip, and I expect it to do quite nicely.

Flickr Photoset: Keynamics Aviator Laptop Stand

Posted by Michael Huang at 11:03 AM | Permalink | Comments (0)

This book is much more a book about manufacturing and cost-cutting than marketing. While some marketing principles are mentioned in the book, the 6 imperatives are given at the beginning of the book:

• preservation of profit margins via improvements in quality
• to be strongly innovative and understand the value added dimensions that count with customers
• creation of durable distribution channel relationships
• mastery of acquisitions, co-marketing and alliance venturing arrangements
• globalization of products and services
• emphasize, nurture and develop quality in all marketing practices.

and never covered again in any detail! The book goes on to spend the majority of the time talking about all manner of other business topics, mostly globalization, cost of production and methods of distribution.

Posted by Michael Huang at 05:05 PM | Permalink | Comments (0)