"Prime amongst these is the previously discussed concept of 'Game Sharing', which will see downloadable content being made available to users wirelessly via the 802.11b capabilities of the DS handheld. This will be used both to distribute demonstrations of forthcoming games, and to ensure that multiple consumers can take part in a multiplayer game, even if just one of them owns a copy of that particular title.
More specifically, the technology will also be used to allow free content for the Nintendo DS during Nintendo-related movies in Japan, with theaters set up so that future Pokémon films will be screened alongside wireless transmitters giving away free Pokémon-related content to owners of existing Game Boy Advance titles (which are backwards compatible with the DS hardware)."
Source: (Gamasutra)
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