How Korea Plays Games

Jim Rossignol recently reprinted an article he wrote for PC Gamer UK entitled Sex, Fame and PC Baangs: How the Orient plays host to PC gaming-s strangest culture". He explores the economic and social factors behind this phenomenon, taking a look at the baangs of Korea, attends a nationally televised Starcraft League game, and talks with NCSoft about virtual economies and Lineage II. He also mentions something that I forgot we had done when we exported Starcraft over there -- we had to change the blood color to black for certain countries due to laws involving graphic violence.
Considering how big the game market in east asian countries are, it is surprising that there isn't more written on the subject, particularly because China and Korea are the up and coming game markets of the future.