Apple started a new ad campaign for their computers called "Get a Mac". Unlike their "Switcher" ads, which featured real people giving testimonials, this new series of ads features a man in a business suit representing a PC, and a young man in jeans, t-shirt and hooded sweatshirt espousing the benefits of their platform.
I'd rather they produced more fun ads like iMac G3 "Colors" ad and less testamonial ads like Jeff Goldblum for Apple iMac, because I think the whole point of an ad is to communicate to the person on the other end subtlely why they need to own this product, how it will change their lives. A good advertisement will create desire for a product. The "Safe Happens" ad campaign of Volkswagen which started 3 weeks ago has according to USA Today, "resulted in requests for brochures are up 37% at call centers and 56% on the Web compared with the first 15 days of March, and Internet requests for dealer price quotes are up 58%."
Is it possible for this new series of ads from Apple to generate this kind of interest? Possible, but unlikely in my opinion. While targeted for potential switchers, these ads appeal more to the Apple faithful than the outsiders.
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