If you watched Foster's Home for Imaginary Friends, you would understand. (Image by BigChill)
The billboard is part of an advertising campaign for Cartoon Network (there are other enigmatic billboards posted across the country promoting other shows). The quote is from an excellent episode of Fosters titled "Mac Daddy" in which Mac wakes up with a strange new imaginary friend named "Cheese" next to him.
Mac: But, Bloo, I thought you hated Cheese.
Bloo: You know what? You're right. I didn't like Cheese. I had difficulty tolerating Cheese. And as far as I could tell, nobody else really had a taste for Cheese. Except the mice. Mice like Cheese.
Cheese: Hi, doggies.
Bloo: But now, even though Cheese once made my stomach turn, I like Cheese. I hope to have my taste of Cheese every day, maybe even for the rest of my life, even though Cheese smells. And in time, I hope everyone learns to appreciate his unique flavor, if you will. I love you, brother.
[hugs Cheese]
Cheese: I pooted.
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