UPS has a new commercial campaign using white board drawings which I found interesting. The basic premise is that in these commercials, a whiteboard is used to illustrate one of the many features of using UPS. The commercials are surprisingly gripping, given the simplicity of the concept.
It turns out that the commercials are directed by Errol Morris, Academy Award winning director of "The Fog of War: Eleven Lessons From the Life of Robert S. McNamara", while the man in the commercial is Andy Azula and he is the creative director of the campaign. Initially Andy Azula had videotaped himself and other co-workers to show UPS a proof-of-concept, and after showing both actors and Azula giving the same commericial, focus groups repeatedly chose him over other actors that they had been shown.
The music you hear in the background is, ironically enough, from a band called "The Postal Service".
Leave a comment