One of things I thought about recently was the cost differential between a Kindle and an iPad; a Kindle costs half as much as an iPad currently, but the iPad does so much more. It seems the battle for e-readers is Amazon's to lose. But then I started thinking; in the days before Apple's announcement of the iPad, Amazon sent out an offer to select Amazon Prime customers asking them to take the Kindle for a test drive; if they didn't like it, they could keep it.
Apple's return policy on the iPad is 14 days for a full refund, minus a 10% restocking fee; if Amazon did want to really compete with Apple, they could offer to pay iPad customers Apple's restocking fee to return the iPad. With so many iPads already out on the market, and the majority of them being purchased on April 3rd, Amazon only has a few days left before the 14-day deadline, but there's no way Amazon would ever do something so bold, after the lackluster response from their Kindle test-drive.
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