However, several major companies did show up at MacWorld, including IBM, Xerox, VMWare, and Microsoft. Much of the rest of the floor was dominated by smaller independent companies. MacWorld still faces the problem that 80% of the show is focused on iPod/iPhone, and the remaining 20% is Mac-related, usually in the area of carrying or mounting the Mac.
This year, the market for cases and screen covers seems to have exploded; several companies offered customized case/cover services which would allow artwork to be uploaded and printed.
While the show was smaller than previous years, the show floor remained crowded. One improvement which will need to be made in the future is a better display area for iPhone apps; the current situation with 4 developers to a table is simply too crowded to have any value.